THE PLAYBOOK
Simple guidelines, built for owners with no time to waste.
Real decisions from 20 years of running small businesses. Every article ends with one clear call and a rule of thumb you can use the same day. New articles are added as they're written.
PRICING & MARGINSKnow your numbers, then charge what the business needs
Why Is Private Equity Buying Small Businesses? Here's What the Studies Found.
Many owners are nearing the exit, and owning more of a market pays. What the studies found, and what to know before you take a buyer's call.
Read the article →Raise It. Explain It Once. Don't Apologize Twice.
A drycleaning price increase, forced by a subcontractor's own costs, explained once with no apology, and no real customer backlash.
Read the article →AI & EFFICIENCYWhere AI helps, and who decides while you wait
3 Places AI Actually Saves a Small Business Money Right Now
Scheduling, customer replies, and bookkeeping, and why none of them replace your judgment.
Read the article →Why "Wait and See" on AI Is Already a Decision
A competitor, a vendor, or your own employee is already deciding for you. A real story from the auto body business.
Read the article →PEOPLEHiring & Retention
Coming soon
SERVICECustomer Service
Coming soon